SPRITE

The Sprite just hits different. That crisp, cool, refreshing, lemon lime flavor is oh so sweet. Just like the sweet taste of Sprite, the taste of marketing success was hard to repeat on such an iconic brand. Deeply rooted in Hip Hop culture, our task was to reconnect the brand to its loyal consumer but in a fresh new way that would resonate with the skeptical teen. The trick was to cut through the bullshit and present the brand in a honest and transparent way. The transparency and authenticity of our message resulted in business success and a renewed connection to our target.