JORDAN BRAND

Working on Jordan Brand challenges a teams resilience. The speed of culture is so unpredictable and unforgiving that we had to learn how to bob and weave to have a puncher’s chance. So we built a small, nimble, and multidisciplinary team that was fueled by speed and collaboration to meet the client and cultural demands. We weren’t precious with our ideas or took ourselves too seriously. That said, we did respectively fight for authenticity and relevance in our work.