
DOORDASH
Building a voice and space in culture for a start-up is no joke. There is no runway or historical foundation to build from. Therefore, identifying the brand’s position and role in the world is so vital. With DoorDash we were lucky to strike a client who had a clear vision, belief in diversity and its positive impact on our communities. Our job was to give it purpose and introduce DoorDash to the world by demonstrating our values while not losing sight of what we deliver to the consumer. With a successful introduction, DoorDash is the now the industry leader with over 50% market share and an essential partner in the lives of millions.